Significant players from this era included the now veteran Adelardo and regular goalscorers Luis Aragonés, Javier Irureta and José Eulogio Gárate. The latter won the Pichichi three times in 1969, 1970 and 1971. In the 1970s Atlético also recruited several Argentine employees, signing Rubén Ayala, Panadero Díaz and Ramón "Cacho" Heredia, as well as coach Juan Carlos Lorenzo. Lorenzo believed in discipline, caution and disrupting the opponents’ game.